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Our mission is to respond to the needs of children in our communities. We aspire to enable all children to live life to the full and to achieve their individual potential. Each year we support thousands of children from birth to 18 years old who are sick, disabled, underprivileged or who simply need extra care and guidance. We do this by providing grants to individual children, other children’s charities, community groups, schools and health organisations. All of the money raised locally, stays local and helps children living in Leeds and West Yorkshire. In 2018, Radio Aire’s Cash for Kids supported over 56,200 sick, disabled and deprived local children.
The poverty statistics in our region are staggering, with more than one in four families living below the poverty line. We would like to make a difference to families by relieving some financial pressure and working to reduce the number of children going without basic warm clothing in our community.